Copywriting
- Web copywriting
- Print copywriting (newsletters, annual reports, advertising)
- E-books
- Press releases
We get to the point.
Let’s face facts: your audience is busy and has a short attention span. Your copy needs to be clear, concise and punchy to make an impact. We live by the old journalism mantra, “Never use a 10-cent word when a nickel word will do,” and we package your message into palatable, bite-sized pieces perfect for a restless audience.
We find your brand’s voice.
We do our homework to develop a voice that reflects the character and personality of your brand. We learn to speak your language fluently, and we aren’t afraid to shout your message from the rooftops.
We make sure your copy is working as hard as you are.
Good writing works around the clock to spread the word about your organization. We write interesting content using SEO (search engine optimization) principles that appeals to both your audience and Internet search engines. Long after you’ve turned in for the night, your copy is still drumming up new leads.
Frascogna Entertainment Law Website
Frascogna Courtney, PLLC has a long and established history of legal excellence in areas of sports and entertainment law and elder law. The two divisions work separately, and the entertainment division needed a presence to establish its credibility in the creative community.
We developed a concept for the site that establishes the legacy of X.M. Frascogna's work and paves the way for the firm's innovative global music work and literary representation work. Artists, athletes, and those connected with the entertainment industry can be focused on creativity, not the legal and business world. It became important to position Frascogna Entertainment Law as being a trusted steward that will successfully navigate clients through those waters.
The best way to illustrate the firm's successes was through a series of case studies outlining challenges faced by clients and how Frascogna Entertainment Law helped ensure a positive solution. Discussing which case studies to include was helpful for the firm to prioritize its desired clientele and to help inbound SEO traffic.
We art directed an original photo shoot to move beyond the traditional attorney portrait in front of law books. The photography focuses on the practice areas, and was expertly shot by Beck Photographic. In addition, the team at Howl Design custom-programmed the site's template in Wordpress.
IDEA “Give Change, Make Change” Landing Page
We designed the title and landing page for this campaign by IDEA to raise money for a foundation matching grant through individual online donations. By stripping away extra navigation and coming up with a targeted pitch, we created a page whose sole job is to drive potential donors to the Give Now button. The project was a success, and raised its goal amount (and then some!).
Discover Democratic Education brochure
Creative Distillery designed and wrote copy for this brochure. This piece acts as an artifact for IDEA to bring to conferences, distribute to organizers, and give to anyone who's interested in learning more about the organization.
‘The Science of Diver’s D\Lyte’ Copywriting
Creative Distillery writer Gillian Burgess successfully navigated dense scientific language, regulations on safety claims, and word count restrictions to create a compelling body of copy about the science behind Diver's D\Lyte. This copy has been purposed for presskits, web copy, and product packaging.
