E-books are a creative, affordable way to establish yourself as a leader in your field and generate leads for your business.

4 Reasons You Should Invest in E-Books

1. E-books share your expertise with others.

You may take your professional know-how for granted, but you have expertise and skills that other people will find valuable. For example, if you are an accountant, tax forms and balance sheets are a breeze for you, but an entrepreneur tearing her hair out over tax season would benefit from your “Painless Taxes for Small Business Owners” e-book. Think about the subjects you know a lot about (and are interested in). How could you turn those ideas into e-books that are helpful to others?

2. E-books are short and engaging.

Attention spans aren’t what they used to be, and people are interested in information that is clear, concise and to the point. One of the benefits of e-books is that they tend to be shorter than traditional books, whitepapers or other professional development materials. They also have a specific focus that keeps the reader’s attention and can contain links to web pages and multimedia.

3. E-books are easy to publish and distribute.

The process of publishing a printed document or book can be costly and cumbersome. With e-books, you are just producing an electronic document that can be accessed on a computer or e-reader, so you reduce your costs significantly. And since the Internet becomes your storefront, the distribution and marketing possibilities are wide open.

4. E-books are great promotional giveaways or sources of revenue.

The way you choose to sell or distribute your e-books will depend on your business goals. Are you hoping to build a larger blog following or e-newsletter mailing list? Consider giving away a short e-book for free in exchange for a reader subscribing to your blog or newsletter. Are you looking to add new revenue streams to your business? Think about writing a more comprehensive e-book that readers would be willing to buy.

The Benefits of E-Books in Action

Peace of Mind & Body: 27 Days of Journaling to Health and Happiness is an e-book we wrote for our client Create Write Now, a company that helps people use journaling for personal growth and self-discovery. 27 Days is Create Write Now’s bestselling e-book and the inspiration for several journaling events, including the upcoming 27 Days Self-Discovery Journaling Challenge, from April 2 to 28, 2012. People who purchase the e-book receive free membership to the challenge, which includes an online classroom and private sessions.

More about the e-book from Create Write Now:

The Peace of Mind & Body: 27 Days of Journaling to Health and Happiness guide takes you on a step-by-step journey to identify exactly what it is you want—and how to get there.  In just 27 days, you’ll find yourself on a clear path to achieving the peace of mind, health and happiness you want for your life. Personal growth and development can be hard work, but this workbook makes it easy.

Learn how journaling can help you:

Identify what it is you really want
Work through difficult challenges in your life
Create a path to achieve the things you want for your life today
Be a healthier, happier YOU

*Available in a spiral bound hard copy, Audiobook, and on Kindle, iPad, NOOK and Sony Reader

Customer Testimonials:

“I’m so glad that I’m doing this! I have had some of this in my head for a while but, seeing it on paper gives it a whole new meaning—more real, if you will.” -Pam Lofton

“I must say, I’m really enjoying the journaling. Very inspired to get moving on a couple of projects. I think this is just what I needed!  So thank you!” - Debbie

“I just wanted to let you know how much I enjoy the current journallng exercises.  I haven’t been able to journal for a very long time, and there is something about this particular book that has re-energized me!  I am a mental health professional, and plan on using some of the material/directing clients to your website. Thanks again!”—Caroline

 

Interested in working with us to create e-books for your business? Contact us for a consultation.