Frascogna Courtney, PLLC has a long and established history of legal excellence in areas of sports and entertainment law and elder law. The two divisions work separately, and the entertainment division needed a presence to establish its credibility in the creative community. We developed a concept for the site that establishes the legacy of X.M. Frascogna's work and paves the way for the firm's innovative global music work and literary representation work. Artists, athletes, and those connected with the entertainment industry can be focused on creativity, not the legal and business world. It became important to position Frascogna Entertainment Law as being a trusted steward that will successfully navigate clients through those waters. The best way to illustrate the firm's successes was through a series of case studies outlining challenges faced by clients and how Frascogna Entertainment Law helped ensure a positive solution. Discussing which case studies to include was helpful for the firm to prioritize its desired clientele and to help inbound SEO traffic. We art directed an original photo shoot to move beyond the traditional attorney portrait in front of law books. The photography focuses on the practice areas, and was expertly shot by Beck Photographic. In addition, the team at Howl Design custom-programmed the site's template in Wordpress.