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Diver’s D\Lyte Website
The Diver's D\Lyte brand has evolved into a really nicely-polished look with this website. There are strong copywriting and call to action elements without sacrificing the aesthetic appeal of the site. As an added benefit, we've found that this site performs very well in SEO tests for "diver hydration" and related keywords.
‘The Science of Diver’s D\Lyte’ Copywriting
Creative Distillery writer Gillian Burgess successfully navigated dense scientific language, regulations on safety claims, and word count restrictions to create a compelling body of copy about the science behind Diver's D\Lyte. This copy has been purposed for presskits, web copy, and product packaging.
Diver’s DLyte Social Media
Creative Distillery has worked with Diver's D\Lyte through the product development phase and establishing an audience on Facebook. Daily conversation about diving engages divers with the Diver's D\Lyte brand. The Facebook page provides an outlet for the brand's media partners, a place to recruit street teams, and to connect dive shops with customers looking for the product.
Diver’s DLyte Product Packaging
Diver's D\Lyte is sold in retail stores in 3- and 6-pack boxes. The boxes are designed to be light and transportable. The packets themselves can be taken in a dive kit. Product photography by Thomas Beck of Beck Photographic.
